A ativação da marca e o evento da inauguração teve a marca da b+, que criou o conceito depois desdobrado em toda a comunicação. Todos as peças criadas seguiram o mesmo conceito umbrela – a amizade, desenvolvido nos mais variados suportes online e offline. Esta nova parceria entre a b+ e a marca de gelados Amorino promete continuar a derreter o coração do Porto. Fique atento.
Conceito de Comunicação | Eventos | Ativação de marca
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/386aa230-b348-433c-acb6-845cb6997769_rw_1920.png?h=9d303fe152c0b19fd555c79083dc0d06)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/179f1cae-9965-4139-a01f-2c74911283f2_rw_3840.png?h=f779c37867dcecc830ff03541a274984)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/cd7043f9-6c96-4e43-977f-8351f604acd0_rw_3840.png?h=dd8ed28e7c2c7a7625dfece0bd6e3bbe)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/5048b6fc-ef8a-4521-98de-ae2fd0988c3b_rw_3840.png?h=e3eddd9b5dc8dca4a0d8ed49638a940d)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/f2249c5c-6039-4ab1-8dbb-4a691a603cdb_rw_3840.png?h=7b036acbd9b1ee40499564be63447af1)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/e806aa04-b887-4014-9e79-959a49783c4a_rw_1920.png?h=764e4e5a507485c50956f464daf01cd0)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/1e7bcd7d-e1c6-45a2-916d-80cd71c40b5b_rw_1920.png?h=0ac543c04c48843343b4a15d251bc7ba)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/00821063-0086-46d1-aa94-7d918030e91c_rw_1920.png?h=276c384b10c514830e73e088cde02480)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/95f583d4-1fab-4376-9f35-310630d7c7ae_rw_1920.png?h=3d741bce8db476ba7cb24b61e8df30e2)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/ef9aaa9a-9277-4d56-84c9-8950fd6779ec_rw_3840.png?h=d556c97a254467559c6ab84205fcd903)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/1a47409d-141b-4d22-8af4-f8e6ca87e52e_rw_1920.png?h=6a73b6d9232a2d61025a2818ed81f03d)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/4ad8140c-3b02-4725-ac97-fe27885e18a7_rw_1920.png?h=244c8108815959bc621852140751ca96)
![](https://cdn.myportfolio.com/6814860ada3aa83603afbc41c23ed438/6168c313-e7ed-4d4a-97bf-39884d02c21c_rw_1920.png?h=5720469c77db017e7bbcfd637ba18ac2)